letter to the person that use bear bile

Our SS project

Homework on advertisement.

How does advertising influence consumption?

The advertisement mostly telling the positive things about the products and making it more attractive in TV, boards, magazines, internet that how it is really look like. When they show all the attractive things about the product, the customers want it more and more and as soon as they can. Unfortunately the more it is out in the store, the cheaper it gets day by day. Some products having advertisement about a product but actually not real. For example some places sell like peaces of paper that write something, this time I'll use success. They are telling you when you wearing it, you will be successful in your jobs. That doesn't do anything, just making you belief that you can do it and you success.

Do you think citizens are sufficiently informed about the sustainability of our consumption habits? If not, how can we become more informed about sustainability issues?

No. Because an advertisement are just a few seconds of presenting and the company only want the positive things about the product to be shown. Otherwise the customers think more deeply about positive and negative more and is the negative more or positive. Also sometimes the things when a customer buys and don't know it is a good thing until they brought it.

Do you think these advertising techniques influence what you and your friends purchase?

Yes, because when we don't know about the product, we don't want it. When we knew about the product and we like it, we will try do buy it. 

For example Mickey is going to an Apple store. He planned to buy an iPod Touch. When he got in there, there is a screen that is an advertisement of an iPhone 5G, first 5 customers buy it will have 50% discount. Mickey looked at his pocket and he have just enough money to buy iPod or iPhone 5G.